Preparation for making music video - Research

The song I have been assigned is Touch the sky by Kanye West.
in preparation for this me and my group have done some research into the song, Kanye West and music videos made for the song, professional and fan made.

                

I gotta testify, come up in the spot lookin' extra fly
'Fore the day I die, I'ma touch the sky
Gotta testify, come up in the spot lookin' extra fly
'Fore the day I die, I'ma touch the sky

Back when they thought pink Polos would hurt the Rock
Before Cam got the shit to pop
The doors was closed, I felt like Bad Boy's street team
I couldn't work the locks

Now let's go, take 'em back to the plan
Me and my momma hopped in that U-Haul van
Any pessimists I ain't talk to them
Plus I ain't have no phone in my apartment

Let's take 'em back to the club
Least about a hour I stand on line
I just wanted to dance, I went to Jacob an hour
After I got my advance, I just wanted to shine

Jay favorite line, dawg in due time
Now he look at me like damn dawg, you what I am
A hip-hop legend, I think I died
In an accident, 'cause this must be heaven

I gotta testify, come up in the spot lookin' extra fly
'Fore the day I die, I'ma touch the sky
Gotta testify, come up in the spot lookin' extra fly
'Fore the day I die, I'ma touch the sky

Now let's take 'em high
(Top of the world baby, on top of the world)
(Top of the world baby, on top of the world
Now let's take 'em high
(Top of the world baby, on top of the world)
(Top of the world baby, on top of the world

Back when Gucci was the shit to rock
Back when Slick Rick got the shit to pop
I'd do anything to say I got it
Damn, them new loafers hurt my pocket

Before anybody wanted K-West beats
Me and my girl split the buffet at KFC
Dog, I was having nervous breakdowns
Like man these niggaz that much better than me?

Baby, I'm goin' on an airplane
And I don't know if I'll be back again
Sure enough, I sent the plane tickets
But when she came to kick it, things became different

Any girl I cheated on, sheets I skeeted on
Couldn't keep it at home, thought I needed a Nia Long
I'm tryin' to write my wrongs
But it's funny them same wrongs helped me write this song, now

I gotta testify, come up in the spot lookin' extra fly
'Fore the day you die, you gon' touch the sky
You gon' touch the sky baby girl, testify
Come up in the spot lookin' extra fly
'Fore the day you die, you gon' touch the sky

Yes, yes, yes, guess who's on third?
Lupe still like Lupin the Third
Here life here 'til I'm beer on the curb
Peach fuzz buzz but beard on the verge

Let's slow it down like we're on the syrup
Bottle shaped body like Mrs. Butterworth
But, before you say another word
I'm back on the block like a man on the street

I'm tryin' to stop lyin' like I'm Mum-Ra
But I'm not lyin' when I'm layin' on the beat
En garde, or touche', Lupe cool as the Unthar
But I still feel possessed as a gun charge

To come as correct as a porn star
And a fresh pair steps in my best foreign car
Self, I represent the first
Now let me end my verse right where the horns are like, uh

I gotta testify, come up in the spot lookin' extra fly
'Fore the day you die, you gon' touch the sky
You gon' touch the sky baby girl, testify
Come up in the spot lookin' extra fly
'Fore the day you die, you gon' touch the sky

We take it home baby
Sky high, I'm, I'm sky high
I'm, I'm sky high, I'm, I'm sky high
I'm, I'm sky high, I'm, I'm sky high
Sky, uh, sky high, I'm, I'm sky high

Yeah, keep it rollin', yeah
Feels good to be home baby, feels good to be home

We chose this song because we thought we could make a effective music video for it,
we looked throught the lyrics










I emailed the company that Kanye West is under and I emailed them asking them for the use of the song.

Webpages used:

Wikipedia
azlyrics.com
metrolyrics.com

Analysis of radioactive

Analysis of Radioactive music video

Radioactive

Whoa, oh, oh
Whoa, oh, oh
Whoa, oh, oh
Whoa
I'm waking up to ash and dust
I wipe my brow and I sweat my rust
I'm breathing in the chemicals
I'm breaking in, shaping up, then checking out on the prison bus
This is it, the apocalypse
Whoa
I'm waking up, I feel it in my bones
Enough to make my systems blow
Welcome to the new age, to the new age
Welcome to the new age, to the new age
Whoa, oh, oh, oh, oh, whoa, oh, oh, oh, I'm radioactive, radioactive
Whoa, oh, oh, oh, oh, whoa, oh, oh, oh, I'm radioactive, radioactive
I raise my flags, dye my clothes
It's a revolution, I suppose
We paint it red to fit right in
Whoa
I'm breaking in, shaping up, then checking out on the prison bus
This is it, the apocalypse
Whoa
I'm waking up, I feel it in my bones
Enough to make my systems blow
Welcome to the new age, to the new age
Welcome to the new age, to the new age
Whoa, oh, oh, oh, oh, whoa, oh, oh, oh, I'm radioactive, radioactive
Whoa, oh, oh, oh, oh, whoa, oh, oh, oh, I'm radioactive, radioactive
All systems go, the sun hasn't died
Deep in my bones, straight from inside
I'm waking up, I feel it in my bones
Enough to make my systems blow
Welcome to the new age, to the new age
Welcome to the new age, to the new age
Whoa, oh, oh, oh, oh, whoa, oh, oh, oh, I'm radioactive, radioactive
Whoa, oh, oh, oh, oh, whoa, oh, oh, oh, I'm radioactive, radioactive



There are some symbolic props used in this video for example the use of the key symbolising the freedom being kept by a dictator, some lyrics used at certain points in the video explain what is happening in the story for example in the beginning of the songs the lyrics say “This is it, the apocalypse”, this shows that the video is set in a post-apocalyptic future. Another set of lyrics that set the story are “welcome to the new age” this shows that there is a new world order in the video.

In the opening of the music video there is a long shot, this helps setting the scene of the video.

There is a girl walking through some woods, carrying something, down a path covered with fallen leaves. This is then followed by a series of long, mid and close up shots which helps set the scene, mood and seriousness of the video, it also introduces us to a character.

These shots are broken up by some shots of the band members of Imagine Dragons in a sort of prison cell, it is dank, dark and dirty this shows that the members are in some sort of trouble setting the story of the video.

 

 This music video has long shots broken up by short close up shots using transitions that fit in with the tempo of the song. This draws the attention of the audience by keeping them interested and not making them bored by only using long drawn out shots.

This video has a lot of special effects including making the teddies alive as well and the use of visual special effects such as giving the small teddy laser vision.