Friday 20 September 2013

Analysis of radioactive

Analysis of Radioactive music video



Radioactive

Whoa, oh, oh
Whoa, oh, oh
Whoa, oh, oh
Whoa
I'm waking up to ash and dust
I wipe my brow and I sweat my rust
I'm breathing in the chemicals
I'm breaking in, shaping up, then checking out on the prison bus
This is it, the apocalypse
Whoa
I'm waking up, I feel it in my bones
Enough to make my systems blow
Welcome to the new age, to the new age
Welcome to the new age, to the new age
Whoa, oh, oh, oh, oh, whoa, oh, oh, oh, I'm radioactive, radioactive
Whoa, oh, oh, oh, oh, whoa, oh, oh, oh, I'm radioactive, radioactive
I raise my flags, dye my clothes
It's a revolution, I suppose
We paint it red to fit right in
Whoa
I'm breaking in, shaping up, then checking out on the prison bus
This is it, the apocalypse
Whoa
I'm waking up, I feel it in my bones
Enough to make my systems blow
Welcome to the new age, to the new age
Welcome to the new age, to the new age
Whoa, oh, oh, oh, oh, whoa, oh, oh, oh, I'm radioactive, radioactive
Whoa, oh, oh, oh, oh, whoa, oh, oh, oh, I'm radioactive, radioactive
All systems go, the sun hasn't died
Deep in my bones, straight from inside
I'm waking up, I feel it in my bones
Enough to make my systems blow
Welcome to the new age, to the new age
Welcome to the new age, to the new age
Whoa, oh, oh, oh, oh, whoa, oh, oh, oh, I'm radioactive, radioactive
Whoa, oh, oh, oh, oh, whoa, oh, oh, oh, I'm radioactive, radioactive



There are some symbolic props used in this video for example the use of the key symbolising the freedom being kept by a dictator, some lyrics used at certain points in the video explain what is happening in the story for example in the beginning of the songs the lyrics say “This is it, the apocalypse”, this shows that the video is set in a post-apocalyptic future. Another set of lyrics that set the story are “welcome to the new age” this shows that there is a new world order in the video.

In the opening of the music video there is a long shot, this helps setting the scene of the video.



There is a girl walking through some woods, carrying something, down a path covered with fallen leaves. This is then followed by a series of long, mid and close up shots which helps set the scene, mood and seriousness of the video, it also introduces us to a character.




These shots are broken up by some shots of the band members of Imagine Dragons in a sort of prison cell, it is dank, dark and dirty this shows that the members are in some sort of trouble setting the story of the video.



 
 This music video has long shots broken up by short close up shots using transitions that fit in with the tempo of the song. This draws the attention of the audience by keeping them interested and not making them bored by only using long drawn out shots.

This video has a lot of special effects including making the teddies alive as well and the use of visual special effects such as giving the small teddy laser vision.

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